Ad Council Seize the Awkward x “Let’s Be Real”
When your friends are struggling with their mental health, they need a real friend to be there for them. To be real with them.
This campaign is a series of stripped-back films about what support actually looks like: showing up, staying close, and making space for your friends.
Each film centers on two friends in a moment of real conversation. We never hear the conversation in entirety. We don’t need to. The story is told through body language: the pause before someone goes there, the nervous laugh that doesn’t quite land, the steady eye contact, the small shift forward that says, “I’m here.”
Role: Post-Producer
Director: Fenn O’Meally
Editor: Carla Luffe
Colorist: Dante Pasquinelli
Post-Production, Finishing: Preymaker
Music Artist: Lil Silva and Sampha
Sound Design and Mix: Kevin Koch