Ad Council Seize the Awkward x “Let’s Be Real”

When your friends are struggling with their mental health, they need a real friend to be there for them. To be real with them.

This campaign is a series of stripped-back films about what support actually looks like: showing up, staying close, and making space for your friends.

Each film centers on two friends in a moment of real conversation. We never hear the conversation in entirety. We don’t need to. The story is told through body language: the pause before someone goes there, the nervous laugh that doesn’t quite land, the steady eye contact, the small shift forward that says, “I’m here.”

Role: Post-Producer

Director: Fenn O’Meally

Editor: Carla Luffe

Colorist: Dante Pasquinelli

Post-Production, Finishing: Preymaker

Music Artist: Lil Silva and Sampha

Sound Design and Mix: Kevin Koch

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