Coors Light x Just Bring The Beer Summer

For Molson Coors' summer campaign, the brief called for five fully custom-fabricated pieces of functional travel items; a cooler disguised as a suitcase, a six-pack carrying personal item, a shower caddy, a fanny pack, and a bottle-opener luggage tag.

As lead producer I managed the production across two specialty vendors, a 27-person crew, and five talent on a single shoot day in Rumson, NJ. The constraint wasn't necessarily the shoot, it was getting five bespoke physical objects built to spec and camera-ready in time and then the 1.5 week sprint to retouch, edit and deliver our final assets for campaign launch.

Role: Lead Producer

Photography by Jamie Pearl

Videography by Michael Francis

Fabrication: Leadoff Studio

Production Partner: Nem Fisher Inc.

Post-Production: Accenture Song

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