Coors Light x Obstructed Brews

The ticketing gods may not have been kind to you, but Coors Light is ready to make amends in the form of ice-cold refreshment. For MLB’s Opening Day, we helped Coors Light turn obstructed views into free brews with an AI-powered tool that scans fan’s blocked views and paid them back in beer. The more obstructed your view, the more brew you got. Chill, calculated.

I partnered with technology agency, Sounds Fun, who built the proprietary app using OpenAI's GPT Vision to geofence all 30 MLB stadiums and analyze obstructions across 1.2 million seats with 0.05% accuracy. On the production side, I along with four team members took to Citi Field in New York and Chase Field in Phoenix to capture fan reactions and document real redemptions in-stadium on launch day.

Results: 161M impressions. 71 national media placements. 46+ local broadcast segments. 98% completion rates across iOS & Android

Role: Lead Producer

Production Partner: Sounds Fun

Videography by Joey Hamburger

Photography by Adobe Firefly in Photoshop

Retouching Partner: Accenture Song

Post-Production: Oner Studio

AWARDS

Clio Sports