For Super Bowl 2026, the task was simple: usher Bosch into culture beyond the big game spot. Guy Fieri's transformation went viral but not without the help of the internet's most prolific creators across hospitality, comedy, and power tools. Transformations took over the feed, and Bosch earned the #1 spot in AdWeek's 2026 Super Bowl Rankings.

By partnering with 11 creators with a collective reach of 25M+, we brought the campaign to life through creator-ideated transformations inspired by Guy's own transformation; showing what it really means to show up #LikeABosch.

I was brought in to manage the full creator workstream, I handled outreach, briefing, rate and contract negotiations, feedback loops, and final approvals across 11 simultaneous creator partnerships.

Role: Creator/Influencer Manager

PRESS

Complex | The Hollywood Reporter | ‍Page Six | The Daily Beast | Buzzfeed | People,Variety | Breaking & Entering | ‍USA Today | The Daily Mail | NBC,Business Insider | AdWeek | Men’s Journal | The Takeout | E!,Food & Wine | Muse by Clios | Delish