Essentia’s Change the Equation campaign featured a NYC takeover at fitness spaces like Action Black Nomad and collaborations with street and fitness influencers to weave the brand into the city's active lifestyle scene.

The fabrication included: a custom jacket that held about 20 essentia water bottles, a branded basketball, skateboard, enormous shopping bag, bucket drums, delivery boxes, a newspaper, boxing gloves and a punching bag.

Shot guerrilla-style with a skeleton crew, built specifically for social.

Role: Producer

Production Partner: OzTech Media

Director of Photography: Zach Hetrick

Editor: Saki Bergh

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