Ad Council Seize the Awkward x "Black Don’t Crack”
Seize The Award is on a mission to normalize mental health conversations among teens, especially within BIPOC communities. For this year’s campaign, we worked with Megan Thee Stallion to showcase strength in vulnerability, using “Black Don’t Crack” as a metaphor for the harmful toll bottling up emotions can have on one’s mental health.
Role: Associate Producer
Director: Ewurakua Dawson-Amoah
Editor: Sophia Lou | Cartel
VFX: The Mill
Tactical: Accenture Song
AWARDS
Mosaic Awards
Innovative Narrative Award Winner
Anthem Awards
Gold — Best Influencer Collaboration
Silver — Film, Video, Television or Show