Ad Council Seize the Awkward x "Black Don’t Crack”

Seize The Award is on a mission to normalize mental health conversations among teens, especially within BIPOC communities. For this year’s campaign, we worked with Megan Thee Stallion to showcase strength in vulnerability, using “Black Don’t Crack” as a metaphor for the harmful toll bottling up emotions can have on one’s mental health.

Role: Associate Producer

Director: Ewurakua Dawson-Amoah

Editor: Sophia Lou | Cartel

VFX: The Mill

Tactical: Accenture Song

AWARDS

Mosaic Awards

  • Innovative Narrative Award Winner

Anthem Awards

  • Gold — Best Influencer Collaboration

  • Silver — Film, Video, Television or Show

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