HBO Max x Dune Prophecy

To launch HBO's Dune: Prophecy at NY Comic Con, we created a 4-day interactive play leveraging the Bene Gesserit's most powerful weapon: the Voice. In near-total darkness and surrounded by 100 Sisters, participants were forced to relinquish all control and follow Voice commands issuing high stakes challenges.

Those who were brave enough to complete the challenges were initiated into the Sisterhood in front of the Reverend Mother herself, and given a replica of her ring.

100 robed sisters: hired professional dancers to capture the grace needed

Spacial audio design: audio was created with pinpoint directional speakers layered with ambient deep resonance to create a sense of unease and disorientation, all while still directing fans with the Voice

Sold out in minutes: there wasn’t an actual ticket “sale”, but to give each fan the time they deserved to experience this, we did limit the number of people able to participate.

Named AdWeek’s Top 5 TV-Themed Brand Activations at New York Comic Con.

Role: Producer

Design/Direction: The Glue Society

Film/Coordination: Biscuit Filmworks

Audio Design: Volvox Labs

Fabrication: Misbehavior

Director of Photography: Jesse Bronstein

AWARDS

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