Coors Light wanted to celebrate wedding season with something real — not a campaign that looked like a wedding, but an actual one. The idea: connect with our Groomsmen Film and leverage the theme of weddings to provide people with something chill.

The suit was a full custom engineering feat with built-in AC cooling coils, a cold-gel bow tie, a thermostat, and LED-lit mountains. The challenge: finding the right groom that fit the brief and get his fiancée plus four groomsmen on board. As lead producer, I managed the full fabrication process with m ss ng p eces alongside a budget that required creative problem-solving at every turn. Then embedded a lean eight-person crew for a half-day shoot with photographer Jimmy Marble the morning of Ryan's actual wedding in Winter Park, FL before the ceremony.

The campaign earned widespread press coverage including a mention from Late Night with Seth Meyers. In the end, we gave a piece of the campaign to consumers on the Coors sit, where people could buy the cold-gel bowtie for $32, a nod to freezing temperature in Celsius.

Role: Lead Producer

Photography by Jimmy Marble

Production Partner: m ss ng p eces

Director: Brian Moore

Retouching Partner: Apostrophe

Post-Production: Oner Studio

PRESS

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